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16.181 billion yuan! He Li has continuously been listed in "China&#xβ27;s Top 500 Most Valuable Brands"!
Published time：
2024-07-23
Author：
Joint effort
Source：
Abstract
Recently, the 21st World Brand Conference, hosted by the World Brand≥ Lab,
was held in Beijing.
Heli, with a brand value of 16.181 billion RMB,
once again appeared on the 2024 list of "Top 500 "Most Valuable Brands in China"!
The World Brand Lab, as the authoritative evaluation institution for this list, brings together∏ expert advisors from world-class universities such as Harva€rd University, Yale University, Oxford University, and Cambridge University, providing important support and guidance for global brand development. The "Top 500 Most Valuable Bra₽nds in China" is one of the most authoritative and influential awards in the field of Chines←e brand research, known as the "Oscar" of Chinese brands. This year's ranking includes brand s from 24 related industries, including food and beverages, light industry, building m¥aterials, media, textiles and apparel, pharmaceuticals, and machiner₹y.
In this annual report, based on financial data, brand strength, and consumer behavior a→nalysis, and evaluated across multiple dimensions such as product s→ervices, innovation capabilities, ESG performance, and advertising investment, Heli st♣ood out through rigorous screening and strict audits. With a✘ brand value of 16.181 billion RMB, it was listed alongside wel←l-known companies such as Huawei and Tencent. Its brand valu±e increased by 1.825 billion RMB compared to last year, an increase of 12.7%, making it the only in dustrial vehicle company on the list!
In recent years, Heli has actively promoted digital transformat$ion, taking innovation as its core driving force, adapting to the indu stry's development trend of "electrification, decarboniza£tion, intelligence, and networking." It has increased investment in key core technologies and sys¶tem integration capabilities, accelerated the cultivation an÷d development of new productive forces, and fully promoted the constructi≈on of an ESG strategic management and practice system with Heli's characteristics↑. It implements the concept of high-quality and sustainable development through a series o<f measures such as improving organizational management strγucture, building a green and low-carbon supply chain, industrial chain, and value chain, and s✔upporting public welfare undertakings. It has put into practice enviroβnmental protection, social responsibility, and corpor ate governance, leading the industry towards healthy, green, and sustainable deve&lopment.
Brand is an important symbol of high-quality development. On the journ↕ey towards becoming a world-class enterprise, Heli has given its brand the new conn♦otation of "Making the World More Heli." Brand rejuvenation empowers innovation, actively e₹xploring new digital marketing paths, building a m♠edia matrix that connects domestic and overseas markets, and advancing♣ domestic and international markets simultaneously. This marks a strategic upgrade from a leading Chinese brand to a world-class brand,σ and it continuously strengthens its brand image and influence through i™ts "1+N+X" international operation system.
As a typical representative of the domestic industrial vehic÷le industry, Heli's inclusion in this list for two consecutive years is not onl y an affirmation of its commitment to technological innovation and its co∏ntributions to industry development, but also an exp↕ectation for Heli's future development. It showcases th¥e strong resilience and development strength of the industry leader, wh∏ile also reflecting the long-term trust and support of users f•or the Heli brand. In the future, Heli will continue to uphold the development v™ision of "World's Top Five, Centennial Heli, a world-class industrial vehicle and intelligent l≈ogistics system integrator." It will further focus on its main responsibil∞ities and businesses, improve its innovation capabilities and value creat→ion capabilities, deepen its digital transformation, an←d take this honor as motivation to continuously create higher-quality products and se₩rvices, contributing to the high-quality development >of the industry and accelerating its progress towards becoming a world-clas$s brand!
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